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Do you need to accelerate profits from your customer marketing programs significantly? By 20%? 30%? 50%?

Are you looking to build sustainable programs that create value for both your company and your customers, programs that result in greater customer and brand equity? Do you want to increase the number of products and services your customers buy from you by implementing customer-centric cross-selling programs?

For over fifteen years, Fulcrum has been helping leading marketers overcome their toughest marketing challenges. Along the way, we've increased our clients' profits by millions -- even tens of millions -- of dollars per year. That's why Fulcrum has become the trusted partner for so many major brands.

With Fulcrum, you gain a partner who will be relentless in taking your marketing to the next level. You'll work with talented, experienced professionals who not only bring many years of industry and technical experience, but who are dedicated to achieving superior results. And your team will be using the industry's most innovative technology and analytics to implement winning strategies in record time.

There are bigger database marketing vendors, but none that deliver bigger results.

When you're ready to speak to us about how Fulcrum can boost profits this year, please call us toll-free or email us. In the meantime, we invite you to learn more about our solutions on this web site.

For detailed information on Fulcrum's warranty solutions please visit our warranty site at www.fulcrumwarranty.com.

Recent Press Releases

April 09, 2008
David King's article, "How to Keep Your Database Healthy" appears in DM News.
March 17, 2008
MultiChannel Merchant posts an article by David King on stochastic models as an effective weapon against customer attrition.
February 26, 2008
FULCRUM Introduces FulcrumCE v2.0 with Segmentation
February 25, 2008
DM News interviews David King for a story on the customer equity models, FulcrumCE V2.0 with Segmentation.
November 8, 2007
DM News features David King and Hongjie Wang's article, "Time to Re-think Segmentation"
November 2, 2007
"Data Resources are Valuable in CRM." - An article at DM News David King introduces latent class regression as a solution.
helping companies increase revenue through improved customer retention
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