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ARTICLES

This area provides direct links to articles writen by Fulcrum.

November 8, 2007 Time to Re-think Segmentation - David King, Hongjie Wang
September 10, 2007 Modeling Toward True Optimization - David King
September 4, 2007 Using Finite State Machines to Manage Customer Relations - David King
July 17, 2007 Three Steps to Optimize Your Cross Selling - Hongjie Wang
helping companies increase revenue through improved customer retention
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