Do you know which of your customers will leave your brand today? Which have already left and which are likely to do so in the next year?

Customer equity models represent a first-ever solution for the problem of silent attrition, especially in settings where a customer does not need to cancel a service.

Consider the last time you switched your business from a retail brand: you probably started by shopping less frequently and eventually took most of your business to a competitor. The incumbent retailer would probably have waited six months to a year before trying to "re-activate" you. In most cases, their efforts would have been too little, too late.

Traditional analytical approaches to solving this problem fail, because predicting when customers will leave is challenging in any environment, but especially so when the attrition is silent.

Our technology provides a reliable estimate of which customers are in the process of leaving the brand. That means you can be pro-active about retaining - or at least extending - valuable customer relationships.

If that's all our technology did, it would be revolutionary. But there's more?

• We predict the future number of purchases -- in essence the future customer equity you can expect. This can be used for many purposes, including sales forecasting, comp store sales forecasting, and budgeting for retention and acquisition.
• We can also segment along demographic or other variables to provide even more accurate and actionable forecasts that also let you to tailor your messages more precisely. Not only can you reach customers in time, you can deliver relevant offers that will keep them.

Every day, you have customers who are drifting away from your company. Call us at 888.245.9450 to see how Fulcrum can help change the dynamics of your business.