Company News

  • An Analytical Approach to Market Research

    Published by Tara Piazza, EVP, Fulcrum Analytics on January 26th, 2017 While the marketing industry has been steadily shifting toward a data-driven new reality, the marriage of observed data and custom-collected survey data has been adopted more slowly than might be […]

  • Data-Driven Personalized Digital Coupons for Grocery Stores

    Published by Richard Vermillion, CEO, Fulcrum Analytics on December 8th, 2016 Much has changed since Coca-Cola introduced the first coupon in 1887, but still nearly all consumers (96%) use print or digital coupons today. The high penetration of coupon usage across […]

  • Navigating the World of Big Data Analytics

    Published by Richard Vermillion, CEO, Fulcrum Analytics on November 4th, 2016 New analytics software and methods are developing at such a rapid pace that it’s difficult for the enterprise to keep up.  It’s impossible to learn about them all – but some […]

  • Drawing accurate conclusions from real-world experiments

    Published by Richard Vermillion, CEO, Fulcrum Analytics on July 27th, 2016 “Test, measure, and scale” has become the mantra for staying competitive in today’s business world. And while most enterprises don’t have a shortage of ideas, all have limited resources to test […]

  • Warranty Data Lake Presentation

    Published by Richard Vermillion, CEO, Fulcrum Analytics on May 24th, 2016 We recently uploaded my keynote presentation on The Warranty Data Lake to Slideshare. It is a good example of how Fulcrum, and our sister company After, Inc., are using cutting-edge technologies to help optimize […]

  • Turning Data into Profit

    Published by Richard Vermillion, CEO, Fulcrum Analytics on May 20th, 2016 Fulcrum Analytics: at the forefront of Data Science The amount of data available to businesses – from proprietary internal sources to public data from government agencies to social streams to user-generated […]

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