Fulcrum helps financial institutions acquire profitable customers, grow their customer relationships, and retain those relationships longer. With proven database technology, the industry's most advanced analytics, and innovative, successful marketing solutions, Fulcrum can be your long-term partner for success.

• Your customer database or MCIF should provide a rich source of historical customer information. If you're limited by a current solution that provides a year or two of history and limited detail, you'll be amazed by the amount of information you can access in a Fulcrum database solution. And with a full complement of query, reporting, and marketing applications, you'll be able to access and use your data more than ever before.


• Fulcrum works with financial companies of all sizes to develop effective targeting and segmentation tools that enable you to acquire, grow and retain customers. As the leading innovator in database marketing, we've introduced numerous new technologies in recent years that help financial institutions increase marketing performance.


• Our marketing solutions enable financial services marketers to take a holistic approach to managing and growing their customers. Take for instance, FulcrumXSO, our platform for optimizing cross-selling to your customer base. It uses a revolutionary new cross-sell propensity model, our unique state machine relationship management engine, and longitudinal marketing strategies to increase the number of accounts owned by your customers.

Whether you're looking to solve a specific problem, like improving results for a credit card or HELOC mailing, or looking for a full-service database marketing partner, Fulcrum has the experience and solutions to make you successful.

To find out more, follow some of the links on this page, or call us to schedule a consultation at 888.245.9450. If you'd prefer, you can also email us at sales@fulcrum.com.