A client of ours once remarked, "If you can succeed at retail marketing, you can succeed anywhere." Retailing is without a doubt one of the most exciting and challenging areas. With fierce competition, the challenges of knowing your customers, strong seasonality, and many other factors, retail marketing requires experience and innovation in order to succeed.

We've been helping retailers succeed for fifteen years, by helping them solve their toughest database marketing challenges. Among our many retail solutions, we've been helping clients in these areas:

• Transactional data is the lifeblood of understanding the health of your customer base and where the true opportunities lie. We understand the intricacies of POS data, and we've been handling online data since the company was founded. With industry-standard data hygiene tools, proven multi-channel integration, and easy-to-use data access tools, a Fulcrum analytical database will take your marketing to the next level.


• We've developed a rich set of leading edge analytical tools for retailers, including incremental value models that give you the ability to target only those customers who need promotion and customer equity models, which for the first time allow retailers to forecast attrition and repurchase rates at the customer level.


• Managing customers in retail requires a mix of short-term promotions (for manufacturers, for holidays, etc.) and a long-term strategy for maximizing value. Our unique state-machine technology allows us to rapidly design new programs and campaigns, as well as manage your customer base over time. Whether you need accelerated testing using our FulcrumLab solution or a longitudinal contact strategy, Fulcrum has the comprehensive marketing solutions to help you succeed.


• In many retail sectors, extended service plans offer a value-added way to maintain an ongoing relationship with the customer and to enhance the profitability of retail operations. Fulcrum is the leader in building and managing successful ESPs, and have launched new programs and increased profits from established ones.