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NEW YORK, January 17, 2006 - Fulcrum, a provider of integrated database marketing solutions, announced today that it has hired Paul Swenson as President of Fulcrum Warranty Solutions. Fulcrum provides an array of analytical and marketing services for manufacturers and retailers that optimize the profitability of their extended service warranty operations.

Swenson joins Fulcrum from Aon Warranty Group, where he served most recently as President and Chief Executive Officer of Aon Innovative Solutions. Prior to that, he served as Vice President of Warranty Administration for Circuit City Stores from 1993 to 2002, where he developed the company's highly successful warranty business. During his tenure at Circuit City, his leadership resulted in significant increases in the program's profitability through increased warranty penetration, increased average contract value, decreased claims expenses, reduced warranty loss ratios and the successful introduction of new product concepts. In the years before joining Circuit City, Swenson held a number of sales and marketing positions with leading companies including Procter & Gamble and CitiCorp.

Fulcrum's CEO, David King, said, "Fulcrum already has over a decade of experience helping major retailers and manufacturers increase revenue and profit from their warranty operations. With Paul's leadership and his extensive industry experience, Fulcrum will be able to deliver even greater results to our retail and manufacturing clients."

"I've partnered with Fulcrum for nine years as a client," said Paul Swenson. "I hired Fulcrum when I was at Circuit City, and they helped me significantly increase revenues, reduce costs, and optimize warranty profitability. More recently, I have introduced them to several other major retail and manufacturing companies, and they have continually demonstrated a passion for driving significant improvements to both shareholder and customer value. I'm delighted with the opportunity to join such an outstanding team and look forward to bringing unique and valuable solutions to the market."

About Fulcrum Analytics

Fulcrum is a leading provider of sophisticated database marketing solutions, including data management, advanced analytical services, and turnkey program management to companies in retail, manufacturing, financial services, healthcare and telecommunications. Fulcrum helps executives bring new and sustainable profit streams to their businesses and increase the incremental profit generated from all customer interactions.

For executives in charge of extended service warranty operations, Fulcrum offers a sophisticated set of warranty profit optimization solutions that deliver increased warranty attachment rates, increased contract values, reduced claims costs, reduced loss ratios, and continuous profit improvement.

Fulcrum has won numerous awards in Marketing Optimization including the NCDM Database Marketing Gold Excellence Award, presented annually by the Direct Marketing Association.

Fulcrum is headquartered in New York City with regional offices in Fairfield, CT, Chicago and Richmond, VA.