This area provides a direct link to press releases and a calendar of events and conferences at which Fulcrum is
speaking or exhibiting.
Press Releases
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April 09, 2008
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David King's article, "How to Keep Your Database Healthy" appears in DM News. |
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March 17, 2008
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MultiChannel Merchant posts an article by David King on stochastic models as an effective weapon against customer attrition. |
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February 26, 2008
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FULCRUM Introduces FulcrumCE v2.0 with Segmentation |
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February 25, 2008
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DM News interviews David King for a story on the customer equity models, FulcrumCE V2.0 with Segmentation. |
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November 8, 2007
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DM News features David King and
Hongjie Wang's article, "Time to Re-think Segmentation" in its CRM/database section. |
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November 2, 2007
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DM News features David King and
other industry experts' advice on improving customer data in "Data Resources are Valuable in CRM." David
introduces latent class regression as a solution. |
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October 2, 2007
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Fulcrum's Hongjie Wang to present at PIMS 2007 conference. |
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September 10, 2007
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Fulcrum Announces eXclaim™ Intelligent Claims Analyzer. |
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September 10, 2007
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A two-part article in Multichannel Merchant on state
machines and Markov
models were posted.
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September 20, 2007
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Hongjie Wang and David King to speak at DMA
Analytics Council event on September 20, 2007 |
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July 17, 2007
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An article by Fulcrum's
Hongjie Wang was recently posted at chiefmarketer.com entitled "Three Steps to Optimize Your Cross
Selling". |
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June 26, 2007
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Fulcrum recognized as a founding sponsor for
iWCM, Institute of Warranty Chain Management |
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March 13, 2007
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Fulcrum gets press for attending the
Warranty Conference. |
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February 28, 2007
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An article at warrantyweek.com mentions
Fulcrum during day one of the Warranty Conference. |
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February 21, 2007
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Fulcrum hosts a warranty analysis
workshop. |
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March 28, 2006
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Fulcrum is singled out as being an expert in
extended warranties. |
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March 16, 2006
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Fulcrum named in Working Mother magazine's list of
25 Best Small Companies |
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January 18, 2006
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Fulcrum Announces New Customer Equity Analysis Tool |
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January 18, 2006
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Fulcrum Announces Customer Equity Analysis Tool for
Retailers |
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January 17, 2006
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Fulcrum Hires Paul Swenson as President of Warranty
Solutions Group |
Upcoming Conferences |
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