Fulcrum is the leading innovator in advanced analytics for database marketing. In just the past few years, we've introduced a host of new techniques that are helping our clients manage their customers more effectively and increase marketing profits.

When you engage Fulcrum as your analytical partner, you'll tap into the powerful technologies and methodologies that have made us a leader. You'll also be working with the most experienced, business-savvy team in the industry.

• Traditional database marketing tools, such as response models that enable you to target customers for promotions.
• Multi-dimensional segmentation, which integrates behavioral segmentation, predictive modeling, share-of-wallet, attitudinal, and other customer data into a comprehensive enterprise segmentation.
• Customer equity models, which offer a first-ever solution for estimating attrition and future repurchase in non-contractual settings.
• Our tri-modal models, which integrate a predictive models, latent class segmentation, and acquisition "clone" models into a unified framework.
• Incremental value models, an improved type of response model that selects those customers that truly require stimulation.
• Markov Decisions Processes, which provide a powerful framework for optimizing your marketing for maximum long-term value.
• Media mix modeling that lets you measure and fine-tune your spending across channels and media.
• Cross-selling models that offer customer-level, time-sensitive predictions within a single model.

These are just a few of the innovative solutions that are driving improved results for our clients. We invite you to find out how Fulcrum can help you generate greater value through our analytical products.

To learn more, call us at 888.245.9450 or email us at sales@fulcrum.com.