If today's marketing is supposed to be customer-centric, why are vendors still talking about "campaign management?" Today's marketing programs require relevant communications delivered via the most effective channels, often through a connected series of events that must be adjusted dynamically.

Ordinary campaign management applications make it difficult or impossible to deliver customer-centered programs.

That's why Fulcrum introduced our unique approach to customer management. Using advanced technology, such as finite state machines and Markov Decision Processes, our technology allows for the design, deployment, and management of complex, data-driven programs. With Fulcrum providing the customer management engine, you'll be able to build ROI through such programs as:

• Accelerated testing: Our proven testing solution allows you to take testing to the next level: multi-channel, multi-version, "multi-everything." For example, we helped a national retailer test over 170 different communication streams in a mere six months; each test involved multiple versions, offers, and waves.
• Trigger-based programs: In combination with our advanced analytics and data management capabilities, we implement complex, dynamic trigger-based programs for onboarding and other longitudinal programs.
• True marketing optimization: "Optimization" is one of today's fashionable buzz words, but most people simply mean that they can get a higher response rate. True optimization requires a comprehensive approach to managing customers over time in alignment with strategic goals - Fulcrum's technology makes this feasible for the first time.
• Plain old campaign management: While there are plenty of sophisticated applications of our technology, we also support standard campaigns, as well. And even basic campaigns benefit from the structured processing and extensive reporting inherent in our platform.

To discover a whole new way of designing and managing customer and campaign management programs, call us at 888.245.9450 or email us at sales@fulcrum.com.