You talk, we listen. That's how Fulcrum starts every research project.

If you've been looking for a research partner who will take the time to understand your needs and to learn your business, welcome to Fulcrum Research Solutions.

Once we fully understand your requirements, we collaborate with you to design and execute research that gets to the heart of the problems and opportunities you are trying to understand. Along the way, we proactively offer suggestions to improve the project's efficiency and effectiveness, in the true spirit of a supportive partnership.

We also know that research does not end with field work and tabulation. Interpreting findings and presenting them in a clear and compelling way to the stakeholders in your organization is vital to the success of each project. With Fulcrum, you work with experienced professionals who know how to help you deliver insights all levels of management.

It all begins with us listening and learning. It ends with better research...and better results.

Research Services Offered

Fulcrum's Research Solutions is an integral part of Fulcrum's database marketing solutions. Our research skills are a natural complement to our extensive database management, behavioral analytics, and marketing capabilities.

As researchers, our major focus is on quantitative studies, both one-time projects and on-going measurement and trending.

Moreover, our deep experience in multi-channel marketing provides clients with many options to reach respondents and increase cooperation rates, even among hard-to-reach audiences. Recent studies have collected data via the Web, outbound phone, IVR, face-to-face, and direct mail. Direct mail design is one of our specialties.

The types of research initiatives we are helping our clients with include:

• Customer Satisfaction
• Customer and User Experience
• Competitive Positioning and Share of Wallet
• Concept Testing
• Web Site Evaluation
• Customer Motivation and Decision Process
• Pricing Optimization
• Segmentation