The adage that it's five to ten times cheaper to retain a customer than acquire a new one is one that experienced database marketers have heard dozens of times. At Fulcrum we focus on helping our clients develop truly effective retention programs.

Like the medical device manufacturer, for whom we manage an award-winning retention program that generates $42 million annually in additional profits. Or the many other clients we've helped forge lasting, high-value relationships with their customers.

With more competition for customers' wallet and attention, retaining high-value customers is more challenging than ever. Here are some of the ways we're helping companies retain their best customers:

• Our revolutionary customer equity modeling approach provides an early warning system for customer attrition and is particularly effective in non-contractual settings, where the customer can reduce their spending at any time. Plus our technology has many other applications, such as forecasting repeat purchases, comp-store sales, and other demand factors.
• A key element in retaining customers is to build larger, "stickier" relationships. Our proven solutions for growing customer relationships provide the dual benefit of building higher profits today and retaining those profits in the future.
• Fulcrum's unique approach to long-term customer management, using our state-machine technology, provides a powerful platform for building long-term value.
• Our integrated database marketing solutions deliver data-driven strategies for keeping your brand relevant for customers.

To see how Fulcrum can reduce attrition rates, increase average customer tenure, and build higher profits, call us at 888.245.9450 or email us at sales@fulcrum.com.