Nathan Baldwin

EVP, General Manager

Nathan is Executive Vice President of Fulcrum and General Manager of our After sister company.  In his current role, he leads product strategy for After and is also actively engaged in helping clients achieve success.  A particular area of expertise for Nathan is performance-based marketing.  He has created and managed most of the programs in which Fulcrum partners with its clients on a risk- and gain-sharing model.

Before joining Fulcrum, Nathan worked for Ammirati Puris Lintas and Lowe Lintas Group.

Nathan graduated from the University of Florida with a B.S. in Advertising.