Utilizing Predictive Analytics in Retail to Increase Sales

The retail industry by nature is centered around the constant application of big data, descriptive analytics, and predictive analytics to ensure customers return and spend money. There are few other markets as volatile and season driven as retail. Utilizing Predictive Analytics in Retail to Increase Sales

5 of Our Favorite Free Visualization Tools

As we begin to draw closer to the end of 2017, it’s becoming increasingly apparent that the collection and application of data is more important than ever for businesses looking to continue to grow. 5 of Our Favorite Free Visualization Tools

An Analytical Approach to Market Research

While the marketing industry has been steadily shifting toward a data-driven new reality, the marriage of observed data and custom-collected survey data has been adopted more slowly than might be expected. An Analytical Approach to Market Research

The Incumbent’s Data Advantage: Optimizing Client Interactions in Banking and Insurance

Many critical financial services functions have been historically dependent on high-touch interactions with experienced personnel. Retail bank wealth managers make product recommendations to their customers based on intuition, experience, and personal interaction. Investment banking salespeople are on the phone with multiple institutional investors every day trying to understand client interest …