Segmentation and Discrete Choice Models from Market Research Data
Everyone has heard of “market research” as a way to learn more about the customers for a product or service,
The Five Pillars of Data-Driven Organizations in 2020
The digital age is fully upon us, and just about every action that each person takes during a day creates
Considering the Benefits of Open Source Tools
The term “open source” refers to software that is developed by an individual, group, or company and made available for
AI vs Machine Learning: What’s the Difference?
Artificial intelligence, or “AI”, is a buzzword that has been around for decades... but what does it really mean? For
Using AI to Detect Data Anomalies
Business decision makers rarely crave more reams of data. They really want well-defined, actionable insights from data that they can
Comprehensive Retailer Analytics with Fulcrum RetailViewer
The retail industry by nature is dynamic, cyclically driven, and often reactive. It can be difficult for pricing managers to
Leveraging Matched Control Groups to Accurately Measure Business Experiments
It can be challenging for managers to measure the financial effects of various changes they’ve made to their enterprise. Interventions
How to Optimize a Tech Startup
We had the pleasure to work with a startup company that, though rapidly growing, was at an impasse as to
A Solution to Insurance Price Grading Challenges
With over 25 years of experience in price modeling, we’re deeply familiar with the in’s and out’s of the standard
FAQ’s: The Benefits of Fulcrum’s Secure Data and Application Hosting Platform
Data management is in our DNA, which is why we always keep security at the forefront of innovation. Our dedicated
Life as a Data Scientist at Fulcrum
In our previous article, “Modernizing Data Science in Today’s Business” published October 30, 2018, we explored the ways in which
Modernizing Data Science in Today’s Business
As we kick off our final blog series of the year, we wanted to take a deeper look at the
Our Favorite Free Visualization Tools Vol. 2
Last November, we discussed our favorite data visualization tools that can be used without any licensing fees (both open source
Managing Analytic Apps: Our Approach To Evaluating Efficacy
Many investment banks have expended significant time and resources in data science to generate insights, build applications, and develop platforms.
2018 Mifid II Regulatory Changes: How Data Science Can Drive Success
One of the biggest topics in the investment banking world today is how investment research is shared with asset managers
Challenges Facing Investment Banks in the Adoption of Data Science
Today, data science is not only an industry buzzword, but an emerging business need to drive profitability, as we will
Tagging & Tracking: The Best Way to Improve Reporting and Measuring
Consistent tagging and tracking is key factor in creating a solid foundation for any successful site. However, it can be
Utilizing Predictive Analytics in Retail to Increase Sales
The retail industry by nature is centered around the constant application of big data, descriptive analytics, and predictive analytics to
Introducing DSAT 2.5 – Fulcrum’s 2.5 FTE Data Science Acceleration Team
Data science is imperative for maximizing growth and profitability, but few organizations can afford a team than can cover the
5 of Our Favorite Free Visualization Tools
As we begin to draw closer to the end of 2017, it’s becoming increasingly apparent that the collection and application
The Augmented Bond Salesperson: Using Data to Drive Efficiency in Selling Corporate Bonds and Other Illiquid Assets
The new regulatory environment has increased the incentive for investment banks to turn over their positions more efficiently. Productively finding
An Analytical Approach to Market Research
While the marketing industry has been steadily shifting toward a data-driven new reality, the marriage of observed data and custom-collected
Data-Driven Personalized Digital Coupons for Grocery Stores
Much has changed since Coca-Cola introduced the first coupon in 1887, but still nearly all consumers (96%) use print or
Navigating the World of Big Data Analytics
New analytics software and methods are developing at such a rapid pace that it’s difficult for the enterprise to keep
Data Science in Practice: Leveraging Matched Control Groups to Accurately Measure Business Experiments
It’s challenging these days for managers to measure the financial effects of changes they make to their enterprise. Interventions such
Drawing accurate conclusions from real-world experiments
“Test, measure, and scale” has become the mantra for staying competitive in today’s business world. And while most enterprises don’t
The Incumbent’s Data Advantage: Optimizing Client Interactions in Banking and Insurance
Many critical financial services functions have been historically dependent on high-touch interactions with experienced personnel. Retail bank wealth managers make
Turning Data into Profit
The amount of data available to businesses – from proprietary internal sources to public data from government agencies to social