Tagging & Tracking: The Best Way to Improve Reporting and Measuring
Consistent tagging and tracking is key factor in creating a solid foundation for any successful site. However, it can be
Utilizing Predictive Analytics in Retail to Increase Sales
The retail industry by nature is centered around the constant application of big data, descriptive analytics, and predictive analytics to
Introducing DSAT 2.5 – Fulcrum’s 2.5 FTE Data Science Acceleration Team
Data science is imperative for maximizing growth and profitability, but few organizations can afford a team than can cover the
5 of Our Favorite Open Source Visualization Tools
As we begin to draw closer to the end of 2017, it’s becoming increasingly apparent that the collection and application
The Augmented Bond Salesperson: Using Data to Drive Efficiency in Selling Corporate Bonds and Other Illiquid Assets
The new regulatory environment has increased the incentive for investment banks to turn over their positions more efficiently. Productively finding
An Analytical Approach to Market Research
While the marketing industry has been steadily shifting toward a data-driven new reality, the marriage of observed data and custom-collected
Data-Driven Personalized Digital Coupons for Grocery Stores
Much has changed since Coca-Cola introduced the first coupon in 1887, but still nearly all consumers (96%) use print or
Navigating the World of Big Data Analytics
New analytics software and methods are developing at such a rapid pace that it’s difficult for the enterprise to keep
Data Science in Practice: Leveraging Matched Control Groups to Accurately Measure Business Experiments
It’s challenging these days for managers to measure the financial effects of changes they make to their enterprise. Interventions such
Drawing accurate conclusions from real-world experiments
“Test, measure, and scale” has become the mantra for staying competitive in today’s business world. And while most enterprises don’t
The Incumbent’s Data Advantage: Optimizing Client Interactions in Banking and Insurance
Many critical financial services functions have been historically dependent on high-touch interactions with experienced personnel. Retail bank wealth managers make
Warranty Data Lake Presentation
We recently uploaded my keynote presentation on The Warranty Data Lake to Slideshare. It is a good example of how Fulcrum, and our sister
Turning Data into Profit
The amount of data available to businesses – from proprietary internal sources to public data from government agencies to social