An Analytical Approach to Market Research

While the marketing industry has been steadily shifting toward a data-driven new reality, the marriage of observed data and custom-collected survey data has been adopted more slowly than might be expected. An Analytical Approach to Market Research

Drawing accurate conclusions from real-world experiments

“Test, measure, and scale” has become the mantra for staying competitive in today’s business world. And while most enterprises don’t have a shortage of ideas, all have limited resources to test and validate new concepts. The manager’s dilemma has become deciding which experiments to run and which results to trust. …

The Incumbent’s Data Advantage: Optimizing Client Interactions in Banking and Insurance

Many critical financial services functions have been historically dependent on high-touch interactions with experienced personnel. Retail bank wealth managers make product recommendations to their customers based on intuition, experience, and personal interaction. Investment banking salespeople are on the phone with multiple institutional investors every day trying to understand client interest …

Turning Data into Profit

The amount of data available to businesses – from proprietary internal sources to public data from government agencies to social streams to user-generated data and more – continues to grow at a rapid pace. Dozens of powerful new tools are now available to help companies manage all of this “big …