While the marketing industry has been steadily shifting toward a data-driven new reality, the marriage of observed data and custom-collected survey data has been adopted more slowly than might be expected. An Analytical Approach to Market Research
Much has changed since Coca-Cola introduced the first coupon in 1887, but still nearly all consumers (96%) use print or digital coupons today. Data-Driven Personalized Digital Coupons for Grocery Stores
New analytics software and methods are developing at such a rapid pace that it’s difficult for the enterprise to keep up. Navigating the World of Big Data Analytics
It’s challenging these days for managers to measure the financial effects of changes they make to their enterprise. Interventions such as marketing campaigns, human and physical capital expenditures, changes to business processes, new product introductions, and outlet openings or closures all require rigorous assessment of the effects to the bottom …
“Test, measure, and scale” has become the mantra for staying competitive in today’s business world. And while most enterprises don’t have a shortage of ideas, all have limited resources to test and validate new concepts. The manager’s dilemma has become deciding which experiments to run and which results to trust. …
Many critical financial services functions have been historically dependent on high-touch interactions with experienced personnel. Retail bank wealth managers make product recommendations to their customers based on intuition, experience, and personal interaction. Investment banking salespeople are on the phone with multiple institutional investors every day trying to understand client interest …
The amount of data available to businesses – from proprietary internal sources to public data from government agencies to social streams to user-generated data and more – continues to grow at a rapid pace. Dozens of powerful new tools are now available to help companies manage all of this “big …
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