Fulcrum Impact™

Line graph with diverging trends

Many organizations implement business improvement experiments or “interventions” in order to reduce costs, increase revenue, or retain customers. Measuring the impact of interventions is crucial for any organization to make informed program decisions, which is why we’ve integrated the most difficult aspects of intervention evaluations into a semi-automated analysis platform called Fulcrum Impact™.

Fulcrum Impact is an innovative tool that allows companies’ own analytics teams access to a semi-automated platform to make intervention measurement more efficient, accurate, and repeatable. It contains a database full of customizable frameworks and reports, reducing the labor to prepare data, design models, and build reports.

Deploying Fulcrum Impact™ for the centralization and organization of evaluation processes makes life easier for analysts with:

computer with gear

An easy to navigate guided methodology-selection tool and semi-automated models

Data sheet with a check mark

Shortcuts for data preparation and templates for reports


A database of past evaluation parameters, code, and results for benchmark comparisons

The team behind Fulcrum Impact is a seasoned and dedicated mix of data scientists, engineers, and developers producing meaningful insights from complex data.

Team Lead

Siyu Zhou

Siyu Zhou
SVP, Data Science


Siyu Zhou, SVP, Data Science has been with Fulcrum since 2010. She oversees analytical efforts specializing in the Financial Services sector and works closely with clients to build and cultivate excellent engagement experiences. She has partnered with many top insurance carriers and global investment banks to develop, improve and automate mission-critical processes, with a focus on data science and data engineering solutions.

She also has experience in direct marketing analytics for various industries and loss cost analytics for OEMs.

Siyu holds a B.S. in Applied Mathematics from Beijing Institute of Technology, a B.A. in Economics from Peking University and an M.S. in Applied Statistics from Cornell University.


Read Our In-Depth Blog Post

A System for Evaluating Business Program Improvement
If your organization is like most, you have to balance meeting customer expectations for delivering high quality products or services

Read more.

Fulcrum creates apps that put your data to work and make a meaningful impact on the efficiency of your business. Fulcrum can host these apps for you, or build the apps for you within your own environment. In all cases, the applications we build have the same goal: to put the power of data at your fingertips for better business decision making.