Market Research Privacy
Effective Date: June 1, 2016
Research Survey Information
From time-to-time our company conducts surveys. Participation in these surveys is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and mailing address), demographic information (such as zip code, age level), and opinion or shopping habit information.
Personal information provided to Fulcrum is confidential and is combined with information gathered from other survey participants, and reported in aggregate. In some cases, survey responses may be tied to other customer information that is provided by the Client sponsoring the survey, and used for segmentation or analytical model building, but in no case will responses be used for individual marketing efforts, and no action will be taken toward an individual respondent simply because of his or her participation in the survey, unless explicitly disclosed as a possibility to the respondent. Contact information will be used only as specified in the survey, typically for fulfillment of participation incentives, or for re-contact for future surveys.
Fulcrum Survey Website
E-mail Addresses and Communication
Fulcrum may have personal e-mail addresses that are acquired through Clients who have provided e-mail addresses for research purposes.
The CAN SPAM Act of 2003 applies specifically to commercial e-mails sent for the purpose of sales or direct marketing. When e-mail is used to invite respondents to participate in surveys, the following processes are used to ensure we do not send SPAM:
- We contact only customers who have opted-in for contact
- We clearly identify ourselves and/or the client when sending an invitation
- We provide contact information should there be any questions or concerns
- We provide the option to be removed from future e-mail research invitations
- We reuse e-mail addresses only as a legitimate follow up to survey research
These processes ensure that we contact only those who could have an expectation of being contacted for research purposes.
Access to Fulcrum Data
Personal information is safeguarded on secured systems and is used only for the purpose stated. In order to respond to an inquiry, an e-mail address or other contact information may be collected and utilized when we are contacted through firstname.lastname@example.org. This information is shared with Fulcrum employees and/or the Client sponsoring the survey on a need-to-know basis only.
Only authorized Fulcrum employees, vendors, contractors or partners carrying out authorized business functions are allowed to access Fulcrum data. Vendors, contractors, or partners who have access to survey information in connection with providing services for Fulcrum are required, at a minimum, to sign a Confidentiality Agreement. The Confidentiality Agreement requires them to keep the information confidential; they are not permitted to use this information for any purpose other than to carry out the services they are performing for Fulcrum.
Fulcrum employees are required to sign a Confidentiality Agreement in which they agree to keep all project and respondent personal information confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, including termination when appropriate.
Disclosure of Personal Information by Fulcrum
Personal information may be disclosed when the survey instrument clearly states that the information will be disclosed or, when a participant makes a request during the survey that can only be fulfilled by disclosing information from the survey.
Under certain circumstances, Fulcrum may be required or permitted by law or court orders to collect, use, and / or disclose personal information; notice may not be required.
Personal Information Security
Fulcrum is committed to keeping personal data secure and will take all reasonable precautions to protect personal information from loss, misuse or alteration. This data is stored on our internal network servers that are protected by firewalls and other appropriate security mechanisms.
No method of transmission over the Internet, nor method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Fulcrum does not knowingly make direct contact with children to participate in research activities. If we require survey information from children, we contact the parent or guardian to arrange the survey activities and we encourage the parent or guardian to closely monitor and participate in the survey activities.
Changes in This Privacy Statement
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