Privacy Policy

Fulcrum Analytics, Inc. (“Fulcrum”) is committed to maintaining the privacy and security of personal information. This Privacy Policy Statement contains information about our policy regarding the collection and use of data on our website.

Residents of countries covered under EU Privacy Shield agreements, including the UK and Switzerland, should review Fulcrum Analytics, Inc.’s Privacy Shield Privacy Policy. It describes our commitment to Privacy Shield principles, as well as information on how to contact us.

For our privacy statement that governs information collected through the market research studies we conduct for our clients, please click here.

Fulcrum Analytics, Inc. Privacy Policy

Effective Date: December 6, 2019

This privacy policy discloses the privacy practices for fulcrumanalytics.com, which is also accessible as fulcrm.com. This privacy policy applies solely to information collected by this website. It will notify you of the following:

  • What information is collected from you, how it is used and with whom it may be shared.
  • What choices are available to you regarding the use of your data.
  • The security procedures in place to protect against the misuse of your information.

 

Data We Collect and How We Collect It

When you visit our corporate website, we may send JavaScript code to be executed by your browser, which you are free to accept, decline or block. The JavaScript helps us analyze visits to our website and thereby improve the site’s functionality and usability.  We may also utilize cookies, which are set to expire in as many as 24 months from the cookie-setting visit date. You can also disable cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a notification when a cookie is set.

Our web servers recognize your IP address and geographical location and information about your web browser and operating system. We may collect and accumulate website visitor data relating to referring domain names, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement.  We also may collect information about your browsing behavior, such as the date and time you visit, the areas or pages that you visit, the amount of time you spend viewing the website, the number of times you return to the website, other click-stream data, and emails that you open or click-through to our website.

We may deploy email campaigns which have a unique identifier passed through the URL to our website.  Where identification of a website visitor is possible through the capturing of the unique identifier, the data will be analyzed to determine campaign effectiveness in driving site traffic.

We employ no other identification tools on our website at this time.

The only other information we obtain from visitors to our website is that provided by you directly. For example, you may fill out and submit the Contact Us form or similar forms. We also collect the email addresses of those who communicate with us via email or by phone, and we retain such volunteered information.

 

Your Information is Used by Fulcrum Only

Any information you submit on this website will be used for a variety of business purposes, including for example, to respond to your requests for information or employment consideration; make internal business decisions about the content we display on the website; to prevent, detect, and investigate security breaches; to contact you about offers from our Company; and as otherwise disclosed at the point where such information is collected. Personal information is safeguarded on secured systems and is used only for the purpose or purposes stated.

If you have submitted your contact information into our website using the “Contact Us” or any similar form on our website, or provided it to us via telephone, email, or in-person exchanges, we may contact you in the future to communicate about the topic for which you submitted your information.  We may share some of this information with companies that we use to support Fulcrum’s marketing or hiring operations, such as our website analytics platforms (Google Analytics and Matomo), email platform (MailChimp), or staff recruiting platform. Only authorized Fulcrum employees, vendors, contractors or partners carrying out authorized business functions are allowed to access Fulcrum data.

The information provided by you is not sold or traded to any outside party, unless specifically and clearly stated on the form you complete, such as when we are hosting a survey on behalf of one of our clearly identified clients. Vendors, contractors, clients or partners who are granted access to website visitor data are required, at a minimum, to sign a Confidentiality Agreement that requires them to keep the information confidential.

 

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can annually ask to review, correct, or delete personal information that we maintain about you by sending a written request to the contact information listed below. Upon request, Fulcrum will grant you reasonable access to personal information that it holds about you. In addition, Fulcrum will take reasonable steps to permit you to correct, amend, or delete information that is demonstrated to be inaccurate or incomplete.

You may opt out of receiving commercial email messages from us by following the instructions contained in those email messages.  If you have opted out of receiving commercial email messages from us, we will not use or disclose such information except as follows:

  • to communicate directly with you in connection with your Fulcrum purchases or specific requests;
  • to comply with a lawful subpoena or court order.

 

If you wish to opt-out of our use and disclosure of your personal information for marketing and survey purposes (other than through the use of the unsubscribe/opt-out provided in a marketing communication you may have received), or if you wish to amend or delete certain information that you have previously provided, please send your request in writing or email using the contact information below.

We will honor any opt-out request you make if you do not want to receive such messages, and you will not receive discriminatory treatment for the exercise of your rights. You also have the right to designate an authorized agent to make such requests on your behalf.

 

Your California Privacy Rights

If you are a California resident, you have a right to request from companies conducting business in California a list of all third-parties to which the company has disclosed Personal Information, as defined under California Civil Code Section 1798.80(e), during the preceding year for third- party direct marketing purposes. We will respond to one request per California resident per calendar year, according to California Civil Code Section 1798.83. You may request this information in writing or by email using the contact information below. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. Please allow up to thirty (30) days for a response.

 

Personal Information Security

Fulcrum is committed to keeping personal data secure and will take all reasonable precautions to protect personal information from loss, misuse or alteration. This data is stored on our internal network servers that are protected by firewalls and other appropriate security mechanisms.

No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

 

Disclosure of Personal Information by Fulcrum

Under certain circumstances, Fulcrum may be required or permitted by law or court orders to collect, use, and / or disclose personal information; notice may not be required.

In the event of a sale, merger, liquidation, dissolution, reorganization or acquisition of Fulcrum or a Fulcrum business or business unit, the acquiring party would agree to be bound by the terms of the Fulcrum Privacy Policy before any information would be transferred.

 

Changes in This Privacy Statement

Fulcrum reserves the right to modify and update this policy and its related business practices at any time. Please view this Privacy Policy on a regular basis.

 

Questions or Concerns

If you feel that this site is not following its stated privacy policy, please contact us promptly with necessary details at:

Fulcrum Analytics, Inc.
Attention: COO
70 W. 40th St., 10th Floor
New York, NY 10018 USA
212-651-7012

or email us at info@fulcrumanalytics.com.