Retail building

From brick and mortar to ecommerce, we know that while each retailer is unique in some way, the underlying business model for retailers is fairly consistent. Retailers rely on Fulcrum to optimize pricing and promotion decisions and create a more profitable business through:

  • Promotion impact analysis
  • Data driven customer acquisition insights
  • Matched control design/implementation 
  • Website tagging and tracking
  • Customer segmentation solutions


RetailViewer is a web-based platform that automates ad-hoc analysis and provides a holistic view of retailer performance. It allows retailers to quickly and easily compare pricing strategies, track promotion effects over time, and determine optimal pricing based on a variety of customizable objectives.

magnifying glass with multiple graphs aggregating in it's center

Generates detailed insights across all products and promotions more quickly and with greater accuracy

two magnifying glasses showing overlapping sections of a line graph

Summarizes sales and profit data for each product over any date range - get transparency into pricing impacts

information in a magnifying glass segmenting out into three smaller magnifying glasses

Provide promotional decisions quickly to increase penetration and minimize unnecessary discounts


Team Lead

Sean Christy

Sean Christy
SVP, Data Science


Sean Christy, SVP, Data Science has been with Fulcrum since 2006 and leads the retail data science group, with experience across multiple industries including financial services, grocery, apparel/fashion, and insurance. He has helped clients leverage their data through customer segmentation, predictive and behavioral modeling, data visualization applications, recommender systems, web analytics, and big data engineering.

Sean received a PhD/M.A. from Binghamton University in Economics and a B.A. from Boston University.

Recent Thoughts on Retail

Grocery retailers face a unique set of advantages and challenges within the retail sector. While many retailers of discretionary products Read more
The retail industry by nature is dynamic, cyclically driven, and often reactive. It can be difficult for pricing managers to Read more

Fulcrum creates apps that put your data to work and make a meaningful impact on the efficiency of your business. Fulcrum can host these apps for you, or build the apps for you within your own environment. In all cases, the applications we build have the same goal: to put the power of data at your fingertips for better business decision making.