Maximizing Grocery Profit Margins with a Weekly Ad Circular

Grocery retailers face a unique set of advantages and challenges within the retail sector. While many retailers of discretionary products have suffered during the COVID-19 lockdowns, grocery has experienced the opposite with consumers needing to buy more household goods and food than usual. Maximizing Grocery Profit Margins with a Weekly …

Segmentation and Discrete Choice Models from Market Research Data

Everyone has heard of “market research” as a way to learn more about the customers for a product or service, but did you know that through data-science-enhanced market research, organizations can potentially save marketing and deployment dollars in the long run? Through methods such as discrete choice modeling and segmentation, …

Our Favorite Free Visualization Tools Vol. 2

Last November, we discussed our favorite data visualization tools that can be used without any licensing fees (both open source and public software, see “5 of Our Favorite Free Visualization Tools” at fulcrumanalytics.com/blog-posts/). As we begin to close in on the last quarter of 2018, we wanted to supplement what …

Utilizing Predictive Analytics in Retail to Increase Sales

The retail industry by nature is centered around the constant application of big data, descriptive analytics, and predictive analytics to ensure customers return and spend money. There are few other markets as volatile and season driven as retail. Utilizing Predictive Analytics in Retail to Increase Sales

5 of Our Favorite Free Visualization Tools

As we begin to draw closer to the end of 2017, it’s becoming increasingly apparent that the collection and application of data is more important than ever for businesses looking to continue to grow. 5 of Our Favorite Free Visualization Tools